I have been in newspapers and magazines for more than 20 years. But it was only when I started working in television that I truly understood what power means.

Television’s influence cuts across from the educated to the uneducated, the rich to the poor, the connected and those who are in the most remote parts of our land.

If you really want to communicate a message in today’s world, you need to be able to transmit that message through television. One good appearance on television has the power to change a narrative and to deeply influence perceptions. The beauty of television is that all of us can do it – and can use it to our advantage.

You need to master television if you truly want to master communication.

Many of us think television is the domain of celebrities, aggressive talk show hosts and others “who have an in”. The truth is that it is actually just a tool that all of us can use – and use profitably.

The key is to be able to use this medium. From the outside it looks tough as we all watch an interviewee being grilled on television. However, to those in the know, such a position is powerful because it is a chance to change the narrative. All you have to know is how to ensure your message gets across, whether it is Debra Patta or Bongani Bingwa or Derek Watts sitting across from you.

In these media training sessions I will try to give you key pointers, tips and take-aways about appearing on television. I will go from pre-planning to the final stage of the television interview.

It is not rocket science. It is, however, a skill that needs to be learnt and kept top of mind as you go for your interview.

We all get nervous in front of the cameras. We all think that it is hugely intimidating. But think about it: I am a guy from rural Hammanskraal, I have a speech defect (I can’t pronounce the letter “R”) and I have a weird accent. Yet I have my own television show and have grilled virtually every top South African politician. And I no longer even sweat! If I can do it, then you can. Let me show you how.

FORMATS

JUSTICE MALALA can present variations on the theme of appearing on television and getting the most out of one’s appearance. Malala can also present extended workshops on how newspapers function and how to succeed in communicating through them.

1. The 90-minute Presentation focuses on The Interview itself.

  1. What To Expect, How To Prepare, How To get The Most Out of The Interview, Do’s and Don't’s, Getting Out of Sticky Questions, Getting Your Message Across, Making a Good Impression and Ensuring Lasting Impact.
  2. The session starts with a mock interview with one of the team members (10 minutes), an interactive lecture by Justice interspersed with video footage (50 minutes), Questions and Answers (15 minutes), Review of Mock Interview and Wrap-Up (15 minutes).
  3. Attendees receive full notes on the entire lecture (Five Pages)

2. The Three-Hour Workshop focuses on the above AND includes the following:

  1. Understanding How The Media Works: Print Media, Radio and Television News Values.
  2. How News Is Decided Upon by News Editors and Reporters
  3. Speaking Directly To Stakeholders Through The Media

  4.  Thorough Pre-Appearance Preparation and Types of Shows and Appearances.

  5.  Speaking Directly To Your Stakeholders Through the Interviewer.

  6.  Types of Argumentation (Rhetoric and the Art of Winning Debates).

  7.  Wag The Dog (Getting Your Messages Across Despite The Interviewer).

  8.  Handling The Actual Interview.

  9.  Extending the Message Using Facebook, Twitter and OTHER social media.

AUDIENCES

These presentations are aimed at groups of 5 to 25 managers who, in their day-to-day roles, may never have to interact with the media. However, they may in times of crisis or opportunity have to address the media.

These presentations will give them the tools, skills, background and overview to be able to represent the company, and themselves, with confidence and aplomb on the day that they have to step forward.

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